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Green Marketing to overwhelming, New Study Finds

Marketers aiming to shift their audiences toward making greener purchasing decisions are coming up short for the vast majority of the population, …

July 5, 2008 | Leave comment | Read More

Consumers are still highly sceptical of companies’ efforts to be more sustainable

Many consumers remain unimpressed with companies’ efforts to become greener, according to a survey by accountancy firm KPMG.

Two thirds of the YouGov survey’s 2,000 respondents rated companies’ efforts to reduce …

July 4, 2008 | Leave comment | Read More

Latest Report: 2007/08 Vodafone Corporate Responsibility Report

Vodafone plc published its 2007/08 Vodafone Corporate Responsibility Report recently:

2007/08 Vodafone Corporate Responsibility Report

Source: ReportAlert.info

July 4, 2008 | Leave comment | Read More

Canada latest to join green ad crackdown

The Canadian government has taken a strong stand against greenwashing, officially condemning marketing terms such as “green” and “eco” that appear without proper product lifecycle analysis.

Such terms “should be reserved …

July 3, 2008 | Leave comment | Read More

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Latest Report: 2007/08 Vodafone Corporate Responsibility Report

Vodafone plc published its 2007/08 Vodafone Corporate Responsibility Report recently:

2007/08 Vodafone Corporate Responsibility Report

Source: ReportAlert.info