I wanted to let everyone reading this blog know that I will not post much new content here on the site in the coming months. I will focus on my main project which is the SustainabilityForum.com website.

On the SustainabilityForum.com website we also have a large Sustainability and Corporate Social Responsibility (CSR) news section. This is the link:

http://www.SustainabilityForum.com/News

Please also feel free to visit my personal and professional blog where I blog about Sustainability, Corporate Social Responsibility (CSR) and Social Media here:

http://www.FabianPattberg.com/

See you there.

All the best,

Fabian Pattberg, Editor of CorporateResponsibility.net

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{ 3 comments }

BP is not really getting it what it means to stop with these useless marketing practices. The latest one: Sending a PR agent to pose as a journalist to cover up. I am sceptical by nature but if this is true then this is an outrageous practice. This is the beginning of the article:
——————-
Is there no end to BP’s hypocrisies and ludicrous actions? Evidently not. Here’s the latest, in a long line of curious blunders and aggravating insensitivities: after being publicly chastised time and again for denying access to journalists, BP has evidently loosed its own “journalists” on the scene to really get to the meat of the story . . .

The Wall Street Journal got access to Planet BP, the company’s in-house magazine, and discovered that it had evidently sent out a PR agent thinly disguised as a “BP journalist” to cover the spill and its consequences in Louisiana.

Read the complete article here:
http://www.treehugger.com/files/2010/06/bp-sends-fake-journalist-cover-gulf-spill.php

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{ 3 comments }

The UN Global Compact Leaders Summit 2010 Live Webcast

June 22, 2010

The UN Global Compact Leaders Summit 2010 is starting in a few days and everyone will have the possibility to watch via a live webcast. It will be interesting to see what actual messages will be coming out of this summit other then for everyone to support and promote the Sustainability movement. But lets see [...]

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Is It Enough To Be Green? What About Being Good?

June 14, 2010

This is an interesting article raising an interesting question seem from an advertising perspective. ————- I’ve got a big problem with green marketing. It seems like “green” is the buzzword of today much like “Made in the USA” was the mantra after the tragic events of 9/11. Whatever the social commentary is at the time, [...]

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BP television ad blitz is giving them an even bigger headache!

June 7, 2010

BP is not a good place to work for at the moment that is for sure. And know they have even have the guts to splash out over 50 Million USD for PR advertising to limit the negative publicity. How much can one company get wrong? It seems there are no limits…… Here is the beginning of [...]

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Interesting article: Why are companies sharing their CSR / Sustainability innovation?

May 24, 2010

Innovation is such an important part of Sustainability / CSR that it is often seen as a necessary evil I found. This article here outlines an interesting example of how this could be strength for companies innovating in this Sustainability / CSR field. ———— Intellectual property is something Softchoice understands. As a provider of IT solutions, the company lives [...]

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Interesting article: The caste system and CSR in India

May 20, 2010

A very interesting article on a topic that is a great example of the cultural perspective and its relation to CSR. ————– India is the largest functioning democracy in the world, yet the systemic perpetuation of caste discrimination enforces inequality at the level we would expect under authoritarian regimes. Although caste discrimination was officially banned [...]

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A critical analysis of the latest Walmart Sustainability Report

May 12, 2010

This is a really good analysis of the third sustainability report by Walmart. Critical but also objective. A good read. ———— This week, Walmart released its third sustainability report.  Since Environmental Defense Fund (EDF) and our team in Bentonville, Arkansas, works daily with Walmart, we want to share our thoughts on the environmental portion of the [...]

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Interesting blog post and discussion on the problem with current CSR reporting

May 11, 2010

Yesterday Mallen Baker, an CSR expert with many years experience, kicked of another interesting discussion about the problems that CSR Reports are not being read by many people as they are intended for and that this type of reporting is still not engaging enough for the ordinary person to want to know more about the CSR [...]

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Interesting article: Three Reasons Why Health is the Next Sustainability Issue for Companies

May 8, 2010

Companies now really need to watch which topics they are addressing when they want to gain stakeholder recognition. This is an interesting article about the aspect of health as a topic companies especially in the retail sector need to be aware of. The most interesting development is also the recent publication the PepsiCo Health Report [...]

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