US: Employees attest to widespread greenwashing by firms

by Fabian on 2008/04/28


A recent survey of US employees has suggested that 59 percent of employees believe that their own companies could do more to be environmentally friendly, with a full 68 percent believing that most companies engage in ‘greenwashing’ – making green claims not backed up
by reality.

The survey, carried out by Harris Interactive for recruitment firm Adecco, suggested that over a third of workers now said that the environmental issue might affect their choice of which company to work for, with younger employees particularly being willing to sacrifice a part of their salary expectation in return for working for a company with good practices.

The poll covered 2,281 adults aged 18 and older.

Source: Mallenbaker.net

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