The German government plans to make the country’s first trademark for good business behaviour, as a complement to “Made in Germany” as a respected global brand. Germany is the world’s leading export nation but recognition of the need to combine business with corporate responsibility remains underdeveloped, especially among smaller companies. Separately, the top United Nations official responsible for promoting corporate responsibility said large German companies were lagging behind competitors because they are often “too self-satisfied” to learn from other businesses. Mr Scholz, German labour minister, said the trademark would cover social and environmental standards, plus good labour practices and governance matters such as anti-corruption policies.
Source: FT.com
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