One-half of businesses recently polled lack a sustainability strategy. Those with a strategy are more likely to be focused on improving perceptions and responding to increasing regulations, rather than meeting social needs or generating revenue opportunities.
CEOs made up the majority of respondents to the survey, developed by The Vandiver Group and sponsored by PR firm Pinnacle Worldwide, and although less than half have a strategy today, 55 percent said sustainability will grow in importance and require increased resources and attention.
The results also show that companies are more focused on perception (7.1 on a 10-point scale) than revenue growth (rated 6 on the same scale). Meanwhile, companies rated reducing consumption and increasing pollution control as more important (7.1 and 6.6 out of 10, respectively) than meeting social needs (5.28 out of 10 points) as drivers of their sustainability strategies.
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Source: Environmental Leader
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