Sustainable Packaging - At What Cost?
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Loading ...A group I belong to recently had an interesting online debate about why sustainable packaging was “always” more expensive. The reasons and theories cited included freight and transportation costs, greedy manufacturers or a shift from some materials to others creating shortages, among other factors.
Most of the wide variety of comments posted were accurate to some degree, but I was surprised no one mentioned the first rule of business — the one even non-business people often quote.
Sustainability and the Law of Supply and Demand
If more people bought any specific green packaging product, more companies would manufacture it. Eventually — probably sooner than later — the market price would be reduced due to increased competition.
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Source: GreenBiz.com
I tried posting on the original, but could not seem to get it to work.
Will try here, too.
I’d love to know the group referred to.
Of course, sustainable packaging need not be ‘always’ more expensive.
Especially if one thinks beyond the packaging have only one function… it can live once its primary job is over, and often add a marketing value, too.
Check out Junkk.com and RE:tie to see what I mean!