Canada latest to join green ad crackdown
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Loading ...The Canadian government has taken a strong stand against greenwashing, officially condemning marketing terms such as “green” and “eco” that appear without proper product lifecycle analysis.
Such terms “should be reserved for products/services whose lifecycles have been thoroughly examined and verified,” according to an updated set of environmental labeling guidelines, released by the Competition Bureau, a government agency, in conjunction with the Canadian Standards Association last week.
The Bureau said the guidelines are designed to help businesses interpret the ISO 14021 standard on self-descriptive environmental labelling.
Businesses have a year to transition their labelling and advertising strategies to follow the guidelines. Companies that contravene them may incur investigation by the Bureau, which reserves the right to take immediate action before the 12-month deadline in particularly blatant cases of greenwashing. Read more
Source: Business Green
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