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Consumers are still highly sceptical of companies’ efforts to be more sustainable

(1 votes, average: 5 out of 5)

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Many consumers remain unimpressed with companies’ efforts to become greener, according to a survey by accountancy firm KPMG.

Two thirds of the YouGov survey’s 2,000 respondents rated companies’ efforts to reduce their packaging as poor, while 51 per cent were not impressed by their efforts to reduce the environmental impact of transport operations. Moreover, 43 per cent rated initiatives to cut energy use – an area many firms have focused on as they attempt to curb both carbon emissions and soaring energy bills – as poor.

However, the survey also showed that consumers are willing to reward the firms that they do trust to deliver environmentally friendly products, with 42 per cent claiming they were prepared to pay up to £10 a week extra for green goods or services on their weekly shop. Read more

Source: Business Green