Branson will start a carbon neutral project consultancy
by Fabian on 2008/07/07
Richard Branson is planning to start a new carbon neutral project called Virgin Green Owls.
The aim is to advise governments and corporations on the delivery of carbon neutral projects and the start is planned for this August.
Some other news on this topic:
On Environmental Leader: Green consultancy
On business Green: Branson
Related posts:
- Firms urged to measure carbon emissions before joining Carbon Disclosure Project
- PwC snaps up sustainability consultancy
- UK Governments sustainable procurement and carbon emissions delivery plan announced
- Project management the key to compliance
- Disney sets plan to cut carbon emissions to zero
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{ 2 comments… read them below or add one }
Very interesting news!
I read another recent post on this website which reports survey results that consumer willingness-to-pay higher prices for “green products and services” dropped from 59% (last year) to 44% (this year).
So the question remains as to the significance of that. I doubt the cause is a lessening of consumer concern for the major issues of environmental uncertainty (weather / climate), food prices, energy crisis, etc. It may very well be related to an increased cynicism or skepticism related to news like that above – about mega-corporations that are suddenly “going green” for profit.
That would be unfortunate, since so many smaller companies with genuine motives have been actively involved in promoting and expanding the market space for green/ethical/organic products and services for many years. But the positive aspect of this, is that many of the major corporations seeking to enter this marketplace tend to be much slower in responding to the realistic trends and grassroots indicators; they are usually several steps behind the true “sustainability innovators”.
What we need is CONSTRUCTION not consultancy
see especially http://www.grunweb.org.uk/page30.html as to what is going on outside the UK