CSR performance is a major factor for selecting a new employer

A company’s CSR performance is a major factor when selecting a new employer, according to a survey of graduating MBAs in the US, and they are even willing to sacrifice a portion of their salary to work for a firm that shares their outlook.

The survey of 759 graduating MBAs from 11 top business schools across the US was undertaken by David Montgomery of the Stanford University Graduate School of Business and Catherine Ramus of the University of California Santa Barbara, and found that the intellectual challenge offered by a role was the number one factor in selecting a job, while money and location were tied for second place.

However, a reputation for “ethical conduct and caring policies” were also ranked highly by respondents, who weighted them as having 75 per cent of the importance within the intellectual challenge criteria. Meanwhile, other components of CSR policies, such as environmental performance and community relations, were also cited by respondents as having a significant effect on graduates’ job selection decisions.

“I was frankly surprised that ethics and caring about people came up so frequently as they did,” said Montgomery. “This augurs well for the character of the 21st century MBA. Read more

Source: BusinessGreen