IBM (NYSE: IBM) on Friday will formally unveil its newest, eco-friendly data center. But visitors who want to check it out will have to log in to Linden Lab’s Second Life virtual world — the only place the facility actually “exists.”IBM plans a rich-media Webcast on Friday to promote the center, which sits behind a private firewall in IBM’s “green spot” in Second Life. The Webcast will feature IBM’s Andrew Verdesca, program manager for the company’s Energy Efficient Technologies and Services Team, both as his corporeal self and as a Second Life avatar.
IBM is using content produced by King Fish Media to create the Webcast, which will be hosted by On24.com.IBM hopes to use the data center as a demonstration area for its eco-friendly technologies and services. The company is increasingly turning to Second Life as a platform for showing off new products, as well as research concepts. IBM announced in 2006 that research into virtual worlds would get a share of a $100 million fund that it has earmarked for new technology development. Read more
Source: Information Week
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