CorporateResponsibility.Net

Corp. communicators want to boost CSR, split over reasons why

(2 votes, average: 5 out of 5)

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Communications professionals from around the world want to raise the profile of their organisations’ corporate social responsibility (CSR) efforts by beefing up communications and backing stand-alone CSR departments, MarketingCharts reports.

In a poll by Ragan Communications and PollStream, some 70% of the 439 respondents indicated that their companies practice and communicate CSR. 43% would like to increase their CSR programmes, for various reasons: some 40% say it would improve employee engagement, 50% say it would enhance PR and corporate image, 7% hope to grow sales and 4% want to attract new employees. Read more

Source: Marketing Charts