The changing face of corporate social responsibility
Last year during a NetHope collaboration summit of technology leaders, the head of corporate affairs for a leading software company leaned over to me and said, “Guess what the No.3 question applicants are asking us now?” Building the suspense, she cited the obvious No.1 and No.2 questions about salary and career path. “What’s your corporate social responsibility program,” she delivered word-by-word after a pause, “It wasn’t even on the radar screen three years ago.”
The generation entering the work force today grew up with a keen awareness about the environment, poverty and disease, and the expectation that we can do something to change it. Read more
Source: MassHighTech.com
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This reminds me of a survey which I recently saw in an analytical paper from covalence.ch, on the increasing importance of CSR to employees/applicants.
The survey cited in that report, revealed that more than three-quarters of respondents said they would rather work for a company with an excellent reputation, than for a company with a poor reputation – even if they were offered a higher salary!
Report: http://www.covalence.ch/docs/CSR&organizationalproductivity.pdf
Karl Ramjohn
11 Sep 08 at 1:11 am