Many people think the power to restore our environment-to curb greenhouse gases, to clean up our air and water, to cut down on precious resources ending up in landfills-lies in the hands of technical types like scientists and engineers, even lawyers and legislators ready to clamp down on polluters.
But the real power of green lies in the hands of marketers–we, the creative folks who have the power to design and promote cleaner products and technologies and help consumers evolve to more sustainable lifestyles. As an environmental marketing consultant, I’ve been personally banking on this opportunity to make a difference for 17 years! Consider the evidence. Read more
Source: Marketing Daily
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