CorporateResponsibility.Net

The websites of Fortune 50 companies were evaluated to determine the depth and detail of information presented on environmental sustainability efforts of the company. A summary measure, called the Environmental Reporting Transparency Scorecard, was used to rank the companies. Findings:

· Environmental sustainability reporting is still being used as a public relations tool to position companies favorably on environmental issues, rather than to hold companies accountable to stakeholders for environmental performance.

· The majority of the Fortune 50 are providing some kind of environmental information online, but there is room for improvement in the adoption of the interactive and integrated technology that is available for reporting and stakeholder participation within the Web medium. These technologies would enhance the transparency of the reporting process.

· There is little evidence of stakeholder involvement in the environmental sustainability reporting process. If companies are involving stakeholders in this process, the disclosure of such participation would improve the appearance of transparency.

· Involving third party groups that provide reporting standards helped organizations to be more transparent in their reporting process, as determined by the ERTS scorecard.

Download the full report: http://www.themeasurementstandard.com/Images/EnvironSustainReport.pdf

Source: KD Paine and Partners

Related posts:

1. Fortune 50 Lacks Transparency in Web-Based Environmental Reporting
2. New report: Chevron “Top” and Google “Flop” in Sustainability Efforts
3. GRI calls on governments to demand greater transparency from companies
4. Ford and Timberland Win Ceres-ACCA North American Awards for Best Sustainability Reporting
5. Interview: Novo Nordisk about their award winning CR Reporting