Companies weren’t even thinking about eco-strategies thirty years ago. Coverage of environmental issues was so scarce that if there was an article in the newspaper, I would cut it out. Today, you can’t read the news, listen to the TV or scan a blog that doesn’t have a “green” story.
The environmental community and business leaders didn’t used talk to each other. There was debate among environmentalists about whether to work with business. As the years passed, the conversation started to include the need for environmentalists to get on corporate boards in order to influence corporate environmental practices.
Source: The EcoInnovator
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