Energy saving key to consumers’ green actions
The economic downturn could soon force companies selling green products and service to shift their marketing focus from highlighting environmental benefits to touting the energy and cost savings they can deliver.
According to a major new survey of over 2,000 British adults the looming recession looks set to undermine some environmental commitments, while simultaneously encouraging mroe people to curb energy and transport use.
The survey from green advisory website and search engine, Click4Carbon.com, which makes a contribution to offsetting schemes for every search users carry out, found that only 13 per cent of consuemers were happy to pay directly to offset their carbon emissions, while a fifth had still not undertaken even simple measures to cut their environmental impact such as using energy efficient lightbulbs. Read more
Source: Business Green
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