Consumers Loyal To Brands That Support Good Cause During Recession

The results of the second annual Edelman goodpurpose study tell us that that across the globe people’s sense of commitment to helping others—and to brands and companies that share that commitment—remains strong. The study shows that 83% of consumers are willing to change their own consumption habits to help make tomorrow’s world a better place. Read more

Source: Edelman

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Tagged as: companies, consumers, consumption, consumption habits, eco, edelman, globe, good purpose study, helping others, recession