US execs: CSR initiatives do boost the bottom line

A major new survey from the Economist Intelligence Unit (EIU) suggests the vast majority of US business leaders now accept there is a clear correlation between CSR performance and financial performance.

Drawing a clear link between strong environmental and CSR performance and increased sales and profitability has long been a vexed topic for many CSR professionals who have struggled to put a financial value on related benefits such as improved brand power and staff morale.

However, according to a survey of more than 550 senior US executives carried out by the (EIU), 74 per cent now accept the argument that responsible corporate citizenship, including strong environmental policies, can help increase profits at their firm. Read more

Source: Business Green