Green Products Going Strong Despite Economy, Studies Find

It’s true, as GreenBiz.com executive editor Joel Makower wrote last month, that even during rough economic times like these, marketers’ surveys of consumers almost always report exceedingly optimistic returns of how likely shoppers are to choose green products.

Whether or not that assessment is true, three new reports out in recent days certainly continue the trend: reports from Forrester Research, the Carbon Trust Standard and IRI find anywhere from 15 to 62 percent of shoppers in the U.S. and U.K. take environmental considerations to heart before they purchase a product or service. Read more

Source: GreenBiz.com

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Tagged as: consumers, eco, economic times, economy, forrester research, green, green products, marketers, Report, shoppers, survey