Ireland: New survey reveals the importance of corporate responsibility to consumers in a downturn

Companies who are socially and environmentally responsible can claim a major competitive advantage but they need to communicate their activities to Irish consumers, according to a new survey by Business in the Community Ireland.

The 2009 Survey of Consumer Attitudes in Ireland towards Corporate Responsibility was commissioned by Business in the Community Ireland in conjunction with Ipsos MORI and it is the third such survey in the past decade, with previous versions taking place in 2003 and 2006.

When forming a decision to buy a product or service, 8 out of 10 people in Ireland say that an organisation’s commitment to social and environmental responsibility is important. Yet almost eighty percent (80%) of consumers could not name one company which treat staff well, give good customer service and are mindful of its impact on the environment.

In addition, whilst ninety-two percent (92%) of consumers are taking individual actions to limit their own environment impacts, three out of four people (75%) could not name a company doing the same. Read more (BITCI)

Source: CSR Europe

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