Communications professionals from around the world want to raise the profile of their organisations’ corporate social responsibility (CSR) efforts by beefing up communications and backing stand-alone CSR departments, MarketingCharts reports.
In a poll by Ragan Communications and PollStream, some 70% of the 439 respondents indicated that their companies practice and communicate CSR. 43% would like to [...]
About the BITC: Business in the Community mobilises business for good. We are one of The Prince’s Charities and we inspire, engage, support and challenge companies on responsible business, working through four areas: Community, Environment, Marketplace and Workplace. With more than 850 companies in membership, Business in the Community represents 1 in 5 of the [...]
by Robert Barnard-Weston, 2008
So, once again, we’re in an economic downturn. After almost twenty years in Corporate Responsibility (CR), I’ve seen several of these already and they always seem to trigger the same response among corporate leaders. Those who are not doing anything decisive in CR tend to defer any plans they may have had [...]
This weeks interview is with Anne Gadegaard Larson from the Stakeholder Relations Department of Novo Nordisk, a global healthcare company and a world leader in diabetes care based in Copenhagen, Denmark.
The interview:
1) Could you tell us a little bit about the history of CR reporting at Novo Nordisk?
Novo Nordisk published its first environmental report [...]
This is the first interview in a series of interviews with key representatives in the Corporate Responsibility Sector. This week we have interviewed Acre Resources Ltd. Acre Resources was one of the first CR recruitment agencies in the field and currently has the largest global database for CR professionals.
Interview:
1) Could you tell me a little [...]
By Quinn McKew
In the United States, “energy policy” essentially means one thing: oil policy. The New York Times reported today that the U.S. Congress is serious about producing a new energy policy after years of stalemates and inaction. But read carefully. All the talk about a new energy policy is driven by [...]
Advising firms on climate change is a booming business, but potential clients should scrutinise consultancies closely before they open their wallets and their ears, says a recent report.
The report from Verdantix, a business research firm, applies 74 evaluation criteria covering carbon footprints, carbon management strategy, corporate strategy for climate change, global carbon markets advisory and [...]
Toyota is planning to put solar panels on the new edition of its Prius hybrid car, according to the International Herald Tribune.
The car maker is refusing to comment but the informant said that the solar panels would be used to provide power for an air-conditioning system for the car.
“It’s more of a symbolic gesture,” said [...]
Marketers aiming to shift their audiences toward making greener purchasing decisions are coming up short for the vast majority of the population, although a small subset is green enough to help spread the environmental awareness on their own.
Those are the findings of two new studies released this week, one by the Tennessee-based advertising agency Shelton [...]
Business and political leaders committed to pressing ahead with carbon reduction measures received a boost today in the form of a new poll suggesting public support for green policies and products remains strong.
The Guardian/ICM poll found that despite widespread speculation that economic concerns are undermining the public appetite for environmental measures, the majority support the [...]
