CorporateResponsibility.Net

The results of the second annual Edelman goodpurpose study tell us that that across the globe people’s sense of commitment to helping others—and to brands and companies that share that commitment—remains strong. The study shows that 83% of consumers are willing to change their own consumption habits to help make tomorrow’s world a better place. Read more

Source: Edelman

Efforts to reduce the carbon intensity of the Chinese economy appear to be paying off, after official figures released yesterday claimed that energy consumption per unit of GDP fell 3.66 per cent in 2007 compared to the previous year.

The government said that the improvements, which show an acceleration in the trend that saw energy consumption per unit of GDP fall 1.79 per cent in 2006, were a result of direct efforts to enhance energy efficiency and cut pollution.

Its claims were supported by figures showing that Beijing, which has been subject to a major energy efficiency and environmental programme ahead of the coming Olympics, recorded the most impressive gains with energy use per unit of GDP falling over six per cent during 2007.

The energy intensity of the Chinese economy remains poor compared to more developed nations – energy consumption per unit of GDP is still many times higher than that in the US and Europe. However, the government said it remained committed to closing large numbers of small scale energy intensive coal power plants as it seeks to meet targets to reduce energy consumption per unit of GDP by 20 per cent and major pollutant emission by 10 per cent by 2010 based on 2005 levels. Read more

Source: Business Green

The nation’s airlines are scrutinizing every step of their operations, from the tarmac to the sky, and from the nose to the tail of their planes, searching for new ways to cut their soaring fuel bills.

They are power-washing jet engines more often to get rid of grime, carrying less water for the bathroom faucets and toilets, and replacing passenger seats with lighter models.

The financial pain of higher fuel prices is particularly acute for airlines because it is their single biggest expense. Eight years ago, 15 percent of the price of an airplane ticket went to pay for jet fuel; now, it is 40 percent, according to the Air Transport Association, the industry’s trade group.

If prices stay where they are, the nation’s airlines will collectively spend $61.2 billion this year on jet fuel — more than five times what they spent in 2002, when travel fell sharply after the September 2001 terrorist attacks.

Every increase in the price of fuel, already up 84 percent compared with last year, increases the pressure on the carriers, which pump about 7,000 gallons into a Boeing 737 and as much as 60,000 gallons into bigger 747s.

Airlines are raising fares and adding surcharges and fees as fast as they can, but at a certain point, passengers stay home. That’s why the carriers are looking for any new savings they can find.

“Our fleet is over 500 airplanes,” said Beth Harbin, a Southwest spokeswoman. “If you can make a difference on one airplane on one flight, and multiply that by 500, in this day and age that is significant.”

Although airlines have tried fuel-saving measures for years, they attacked the problem with renewed urgency when oil passed $100 a barrel this year. Now, all airlines are urging employees to suggest ways, large and small, to cut fuel use.

Carriers save the most by parking aging aircraft, of course, and many are already doing so. Northwest is retiring DC-9 jets it has used for decades; American is grounding some of its MD-80s, while United is parking six 747s.

Each generation of aircraft is more efficient. At Northwest, the Airbus A330 long-range jets use 38 percent less fuel than the DC-10s they replaced, while the Airbus A319 medium-range planes are 27 percent more efficient than DC-9s, said Tim McGraw, Northwest’s director of corporate environmental and safety programs.

But even specks of dirt are considered culprits. American and Southwest are washing a handful of jet engines each night, a process that used to happen only during thorough maintenance overhauls. Southwest figures it has already saved $1.6 million in fuel costs since April by reducing the drag caused by dirt and debris.

American, for one, expects to save roughly $330.7 million this year, or about 3.5 percent on a total fuel bill that will approach $9.26 billion.

A number of airlines are flying their planes somewhat slower in order to save fuel — 480 miles an hour, for example, instead of the usual cruising speed of 500 m.p.h.

Five years ago, Delta estimated the flying time from Los Angeles to Atlanta at 4 hours, 12 minutes; now it is 4 hours and 18 minutes at a lower speed. (The airline has not changed its timetable, which sets aside about four and a half hours for the trip, including taxiing time.)

Up in the cockpit, Delta is studying whether it is feasible to divide the heavy pilot manuals required on each flight between the captain and first officer, so pilots are not toting duplicate sets of five or six books that each weigh about a pound and a half.

Eventually, the airline wants to eliminate printed manuals and display the information on computer screens, a step the government would have to approve.

“That’s very much where we want to go,” said Gary Edwards, Delta’s director of flight control. “That’s the wave of the future.”

Passengers may notice other changes. Airlines including Delta are swapping heavier seats for models weighing about 5 pounds less. American is replacing its bulky drink carts with ones that are 17 pounds lighter. The airline said that move will help save 1.9 million gallons of fuel a year, on top of the 96 million gallons it is saving through other means.

Water is another target. Northwest is putting 25 percent less water for bathroom faucets and toilets on its international flights, Mr. McGraw said. Most planes had been returning from long flights with their tanks half full, an unneeded expense given that water weighs 8.3 pounds a gallon and a gallon of jet fuel is 6.8 pounds.

“Every 25 pounds we remove, we save $440,000 a year,” Mr. McGraw said.

Airlines also are trying to cut fuel consumption at the airport. Most now run their planes’ electrical systems at the gate by plugging them into outlets, rather than running the engines.

“We’re really fine-tuning to get to that sweet spot of efficiency,” said Mr. Edwards of Delta.

Northwest has studied everything from providing customers with packing tips to serving soda from two-liter plastic bottles rather than individual cans. But it decided that customers would balk at that idea.

“They like the can,” Mr. McGraw said. “They want the can.”

Source: New York TImes

Inhabitants of Brazil and India have the world’s most environmentally-sustainable lifestyle and Americans have the least, according to a new study tracking global attitudes towards consumption and the environment, AFP reports.

The survey by the National Geographic Society establishes a “Greendex” – an index measuring the economic impact of consumer lifestyle choices – in four key areas: housing, transportation, food and goods.

Researchers noted that the lifestyles of people in developing countries tend to have fewer adverse effects on the environment than people in developed countries. Inhabitants of developing countries are more likely to live in smaller homes, own relatively few appliances, and walk, cycle or use public transportation. However, the index rankings could change as growing economic prosperity allows consumers to spend more.
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Source: CSR Europe