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Another interesting take on the Cadbury Kraft takeover

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An interesting post on the Cadbury takeover by Kraft:

————

Over the weekend, The Guardian carried an article about Kraft’s purchase of Cadbury.  The first three paragraphs were telling, and damning:

Kraft has promised to honour Cadbury’s current deal to sell Fairtrade chocolate after fears that it would stop selling ethically-sourced confectionery if its takeover goes ahead.

Jonathan Horrell, the UK corporate affairs director for the US food conglomerate, said Kraft already worked “extensively” with sustainably sourced cocoa and coffee suppliers and planned to maintain Cadbury’s contracts with the Fairtrade Foundation.

But he would not confirm whether Kraft would continue Cadbury’s ongoing talks to expand its use of Fairtrade cocoa beans into other brands – a major and continuing worry for the Fairtrade Foundation.

When I first read this article, I was furious.

Read the complete article here:

http://www.sustainabilityforum.com/blog/cadbury%E2%80%99s-melted-down-profit-nothing-else

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Written by Fabian

January 25th, 2010 at 7:04 pm