CorporateResponsibility.Net

This is a very interesting and true post about Centricas (UK utilities company) approach to Corporate Responsibility reporting and stakeholder engagement in 2009 outlined by Mallen Baker.

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Here’s an interesting idea from Centrica in response to one of the ongoing problems of corporate social responsibility reporting.

Here’s the problem. Customers don’t read CSR reports. By and large, they never will. But building credibility with customers is a key aim for any business. So the missing link is a breed of trusted, expert commentators who read the reports and then uses their judgement to tell the story.

Centrica, the UK energy utility, have obviously decided that the way to build trust is to cut out the middle man altogether. According to a recent item in the Financial Times, they are creating a panel of British Gas (their main brand) customers who can come into the firm, ask whatever questions they like, and then report back on their findings.

Read the complete blog post here:

http://www.mallenbaker.net/csr/post.php?id=314